Especially when you are starting off, your dream client will not be willing to test you out on something like a logo which is the face of their brand, or something as complicated as a website.  However, they may be willing to try you out on a Youtube video thumbnail or IG story post.  Social media graphics is an easy-to-pitch, high demand, lower risk service that is not often discussed at all in traditional art schools.  Also, it's a service that has recurring demand.  Companies and brands don’t just stop posting after one project.  If you do a good job, they will be hooked and will want to come back to you over and over, creating an opportunity for a steady long-term retainer.  You don’t really get retainer projects from your client for a logo.  Creating assets for Youtube branding and Instagram helped DLD grow quickly and it served as a “gateway service” to later pitch bigger projects like logos and websites to returning VIP clients once we’ve established trust with social media graphics. More on this in the Design Your Business Course.

Many freelancers have an unorganized game plan and wonder why they get ghosted after giving rates.  And they end up taking jobs that aren’t very exciting, just to get by… Design Your Business will show you the exact framework DLD.studio uses for a consistent flow of clients.  

The key is to work on projects that you are actually excited about and to do it for brands and content creators that motivates you to give it your 120% every time. This is one of the main focuses of the Design Your Business course.

The goal is not about accepting every project and client that comes knocking on your door. Having 30 clients at once may sound nice on paper but that only makes sense for large companies.  For freelancers, managing too many clients at the same time is actually a total nightmare.  It's about having a core set of long term clients.  We will dive into more of this in the Design Your Business Course.

Your DREAM clients are not on random Facebook groups or forums with 100’s of other designers that are competing for the same low-paying work.  In order to find your DREAM client, you have to be crystal clear on what niche and industry you are really passionate about and have a good idea of exactly who you want to serve. You will learn more about this in the Design Your Business Course.

Each designer is unique and each client is unique. This is something we guide you through in the Design Your Business Course. We teach you to only work with clients that are looking for quality and are willing to invest in quality so that you can work on charging a premium price.

Many try to figure it out on their own and years down the road wonder why others are finding success so quickly.  The fastest way to grow as a professional and reach your goals is to learn directly from someone who is actually doing what you are aspiring to do and to do what is actually working.  By following a step-by-step plan, you can maintain focus and not feel overwhelmed.  There are theoretically 100s of different things you can do in your business and it's very easy to get distracted.  Stick to one gameplan that is working for real professionals.  And we believe social media graphics are the key to work with potentially anyone. Grab our Design Your Business Course to get started today.